Size and Washing

Why is it important to know your measurement?

Ecouture's clothes fits the woman's body perfectly! To ensure that you choose the right size for your body, it is important that you check with the measurement guides of each indivudual design and compare it to your own measurements. It will take you a few more minutes to order the design, but we promise you, that it is worth the effort.

How do I take my measurements?

It is not difficult to measure your own body. All that is required is a measuring tape. If you don't have a measuring tape, then you can use a string/yarn and a ruler.

Bust: Measure your chest at it's widest point and make sure the measuring tape is level across your back.

Waist: Measure your waist at the narrowest point.

Hip: Measure your hip at the widest point and make sure the tape is level accross your buttocks.

The standard size guide

Below you can see Ecouture’s basic size guide, but make sure to always look at the individual measurements of each piece of clothes. The size guide shows the measures of the clothes in cm. It is very unlikely that you fit all of the measures 100% – but make sure, that the bust fits you well (there should be 1-3 cm extra fabric in the bust). Don’t be afraid to count in some extra fabric, and always make sure, that there is no measures, that you cannot fit into. In that case the clothes will be too small for you.

Size Bust Waist Hip Arm opening
Amazing 90 70 95 30,5
Beautiful 95 75 100 32
Marvelous 100 80 105 33,5
Lovely 105 85 110 35
Fantastic 110 90 115 36,5
Gorgeous 115 95 120 38

Washing instructions

If you want to take care of your clothes, then please remember to read the washing instructions for each item in the shop. Remember that cotton shrinks a little in the wash!

A lot of our clothes need hand washing. Hand wash the clothes carefully in 30-40 °C warm water and do not let them soak, as it may cause discolouration. Allow the clothes to drip dry. If you hang your clothes outside, the wind can sometimes help to “iron” them. All our prints withstand heat and it is a good idea to give it an extra iron before washing to fasten the print a second time. If you wash like this, your Ecouture clothes will last for a really long time and it is sustainable.

NOTE! Try to wash less in general - sometimes it is best to air your clothes and not wash them.


Can of course be difficult to remove. If you get stains on your clothes, be careful not to rub too hard on the same place on dry material. It can sometimes lead to removing a little excess dye and it results in a lighter area on the clothing. (No harsh chemicals are used at Ecouture to fix the colour, so there will often be excess dye.) To remove a stain, the whole dress should be washed and in the process gently rub the stained area. If the material is one colour, you can let it soak overnight.

General washing

Remember to wash and dry with care; the environmental impact of washing and tumble drying a piece of clothing exceeds the environmental impact of even conventional production.

- Buy environmentally friendly detergents and fabric conditioners
- Fill the washing machine
- Avoid “smalls” in the machine
- Wash at the lowest possible temperature
- Avoid prewashing
- Generally wash less
- Sometimes it is best just to air clothes
- Use the washing line instead of the tumble dryer, which is the main culprit
- Spin thoroughly before tumble drying
- Avoid over-drying
- Be aware of the energy labelling of the washing machine and tumble dryer
- Worth knowing: If you completely avoid tumble drying you can save 100 euro and 200 kg of CO2 in one year (source: Center for Responsible Design).