Norma – Red dress
The Norma dress was designed in collaboration with author Leonora Christina Skov. The name of the dress refers to Norma Jean, but it is also named after Leonora’s mother-in-law, Norma, who in particular is a festive lady with an inspiring life story. It is a beautiful, elegant dress that works just as well on the stage as at a party. And then, of course, it has pockets.
Length: 105 cm from the neck down. Fabric: Organic cotton satin. Washing instructions: Hand wash
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Size & fit
The length is 105 cm from the neck and down. The dress has a super good fit and plenty of room around the hips so it suits most body shapes. The jersey material is flexible and comfortable with an elastic panel at the back and buttons down the front.
How to read the sizing chart: The measurements in the chart are all in centimetres. For an optimal fit, go for the bust size that suits you best. You should generally not be afraid of a little extra width in the fabric of 2-5 cm and preferably more around the hips.
| Size |
Bust |
Waist |
Hip |
Arm |
| Amazing |
91 |
70-74 |
100 |
34,5 |
| Beautiful |
96 |
75-79 |
115 |
36 |
| Marvelous |
101 |
80-84 |
120 |
37,5 |
| Lovely |
106 |
85-89 |
125 |
39 |
| Fantastic |
111 |
90-94 |
130 |
40,5 |
| Gorgeous |
116 |
95-100 |
135 |
42 |
Washing instructions
If you want to take extra good care of your dress, wash it gently by hand in 30° warm water and then let it drip dry. However, it can also be washed inside out in the machine at 30°.
NOTE! Wash less in general – sometimes it’s enough to just air the clothes and not wash them. Or just wash the item under the arms. That way, you also save on ironing.
Alternatively, you can try our dress shields that can be washed separately. Buy our dress shields here.
Read our general washing instructions here.
Fabric info
The fabric for this dress is a beautiful, GOTS-certified, organic cotton satin (98% organic cotton satin, 2% elastane). Peepholes are organic [GOTS-certified] cotton from Les Trouvailles d’Amandine. NB: The metal buttons are conventionally produced.
Styling
Follow Ecouture on Pinterest & Instagram for our styling tips and to see real women wearing Ecouture.
